Sanfermines is a festival in Pamplona, Spain. It involves many folklore celebrations (like Pamplona's Giants and Big-heads parade), but thanks to Ernest Hemingway, the running of the bulls is the most famous event during Sanfermines. The running of the bulls, called encierro in Spanish, is what's shown on this card.
By the way, this card was designed by KUKUXUMUSU The Drawing Factory, Pamplona based clothing and product design company. It was founded at Pamplona's San Fermín festival of 1989 and still produces many San Fermín themed products, such as postcards, T-shirts etc.
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